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Saturday, May 05, 2007

PS 3 will flop in India

The PS3 is finally launched in India along with 6 EA Sports titles, from what i reckon the product is going to be a big flop overall as well as one compared to the Microsoft Xbox 360 in India. The product in its current avatar makes little sense in India. Heres why ::


The BUZZ - Xbox has the buzz going, they launched first and thats a huge advantage in their kitty.

The price, while the Xbox 360 costs 19999 approx for the basic model, the Playstation 3 costs a whooping 39000 approx. rupees in India, it might have the fancies but Indians prefer non-deluxe models as starters. Who would want to buy a gaming console thats that expensive. 36 k is a big amount and can be used at a number of places other than a gaming console.
The 20 GB model was not launched in India. This is going to hurt Sony the most. The 20GB model could have been priced competitively with Microsoft's Xbox.

The game price - from what i remember , its Rs.2700 for a title , again too steep. Imagine having to shell out 2700 rupees every time you want to buy a new game.
The Marketing, since the PS3 launched, i have seen only 1 newspaper ad. ONE freaking ad ?. Remember when the Xbox 360 was launched in India, the kind of advertising Microsoft did, from newspapers to TVs to web to bus stands even. Sony does not seem to be willing to spend that kind of money on advertising in India. No brand ambassadors announced till date. A soft and silent launch. No hype created.
No Playstation 3 at Sony World yet, the Sony World nearest to me still was to get a Playstation 3 kiosk. Compare this with the Xbox, every college show, every retailer, every exhibition has a Samsung LCD and a Xbox 360.

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