What do they do?

I heard that next week, PayPerPost will announce about their acquisition of a new company. Who is it? I don't know now. yes!nobody knows who will be the latest addition to the PayPerPost family.I would guess something like a company that either offers statistics or another blogs advertising company.Ideally, the newly merged company will be able to provide more to its customers while setting a higher standard of excellence for its competitors. but when Payperpost starts letting us know something, all of us posties have to be attentive. Hopefully it'll be something nice for us.
Here's my guesses for real rumours that might be actually true is that either: Payperpost has acquired another smaller company (which has happened before) or Payperpost has gone cash flow positive.
If they acquired a blogging statistics tool, it would offer a measurement tool that would be a new consistent measurement, rather than having to go through different avenues for measurement. Right now blogs are measured based on page rank, through Technorati, and through Alexa, and that can lead to confusion, needing to have different rankings for each one. By having a page measurement tool, it would be one simple form of measurement for pages, which mixes this information together, and helps advertisers find blogs that fit a certain criteria, without having to adjust for one here, or one there.it needs as many high ranking blogs in its fold as possible to entice advertisers to join. One quick and easy solution to this would be to buy companies that specialize in selling high ranking blogs. Then PayPerPost could simply put its favorite bloggers in charge of these sites and let the money roll in.If they acquired another blogging medium that is their competition, they can then absorb them, have access to multiple blogs that they didn't before, and drive traffic and create more buzz, without other start up businesses and competition biting into their market share.As well picking up another smaller company to boost it's profile or enable Payperpost to access new markets could be in order, since it tried to do that with Performancing.com. The cash flow positive might be great right now.Who knows it could happen.
Those are my guesses for the big announces, I'm probably way off but it's fun to guess.